Posted by: JP Campbell 1 year, 3 months ago
Right, while Mr Robert Burns will doubtless make another appearance on the blog next week, I'm a bit burned out with talk of haggis.
Instead, we have news of an interesting new venture called Elephant Juice Soup. A cross between a food truck, a mobile soup kitchen and a charity, it's the brainchild of former corporate lawyer JP Campbell.
Starting from noon tomorrow in Edinburgh's George Square, JP will be selling gourmet soups from an old Type H Citroen Van that has been converted into a street kitchen.
The idea is to start the business like an ice cream van, touring the streets of Edinburgh as well as trading from its fixed pitch in George Square.
The blog has been banging on about the rise of food trucks for a while so it's good to see one finally set up in Scotland but, much more important than proving that I'm not a complete blethering idiot, Elephant Juice Soup has a very worthwhile charity aim.
The company promises that ‘One Feeds Two’ which means that every time you purchase a soup from Elephant Juice they undertake to feed a hungry person in need.
Elephant Juice has developed a quirky range of soups stuffed with as much veg as possible. You will be able to find at least four types of soup on sale from the van each day ranging from alternative recipes such as haggis and sweet potato or beetroot and lemon to the more traditional recipes such as Cullen skink or ham and lentil.
There's a quirky story behind the name as well.
The phrase ‘elephant juice’, when mouthed with no sound, shares the same lip movement as ‘I love you’. Given that the business helps customers feed hungry people in need, JP thought it made sense to call it The Elephant Juice Soup Company.